Compass Group PLC is a top player in the food and support services industry, with operations in 23+ countries and a workforce of over 562,000 individuals. Established in 1941 and based in Chertsey, UK, the Group offers a diverse range of services, including contract catering, cleaning, maintenance, and management, in various sectors like education, healthcare, and many more (Global Data, 2023).

As observed from their sustainability report, Compass Group continues to prioritise sustainability, innovation, and customer happiness, adapting to market shifts and consumer trends to deliver excellent services and enhance its position in the global market (Compass Group, 202a3). While the group has been making waves in the industry as evidenced by a report on (Compass Group UK, 2024), where it is reported that the group’s approach to reducing food waste and promoting sustainability through redistribution and waste conversion is making a substantial impact, they inevitably face challenges in Europe. Compass Group faces intense competition from both local and international giants.

To improve their positioning in Europe, it is essential for the group to review their current strategy. This case study report aims to address this need by identifying and analysing the global megatrends that are most relevant to Compass Group’s operations and strategic direction, then outline potential future scenarios of the group, and utilise the PESTLE model to analyse how political, economic, social, technological, legal, and environmental elements could impact Compass Group, pinpointing major risks and chances. This will enable the formulation of strategic recommendations to enhance Compass Group’s market position, including proposed organisational changes and an implementation timeline.